SELLING IS NOT A CHOICE

Today technology disruption is overlapping industries from unique identity to mix economy whereas a barrier to entry is shrinking at beneath while we are seeing new entrants pacing in from everywhere and defying unique industry standards. So keeping a close eye on selling is not a choice anymore.

A tremendous amount of data, research work, personal experience, and expert observations suggest that whether an Enterprise is a startup or a major player in Enterprising across industries, they struggle to keep the pace of the business and it’s expected change, and face challenges to work establishing consistency in business performance and revenue growth.

And all these things are lying in the marketability of its products and services persistently.

Marketing has always been a major decision area for the companies to budget, allocate and distribute the cost in sourcing for business while creating a brand around it.

And due to technology change, the complexity is immense, today multichannel marketing approach produces 50% better results than the traditional marketing.

Advanced research indicates that the organizations which have strong internal system support generate many times better sales conversion. 

STRATEGY OVER DATA ANALYTICS

The organizations which are unperturbed even while facing technology disruptions are having a history of strategy design on data analytics. They keep a watch on and to be alert at the change happening in the buying patterns of the market day in and day out. Due to which leading organizations from retail, e-commerce, FMCG, BFIS, etc. and other Industries, are successfully catering their clients through defined but diversified portfolios, which are based on a customized assessment on processed data from internal supply chain and the external consumption through market demand from different demographics and geographies of the globe.

Analytics to be precise Transforming industries in terms of developing new operational models, exploring new opportunities, structuring cost, decision making, altering capital allocation, help devising mechanism to enhance the productivity in the complete operation of the supply chain.

While becoming proactive in R&D activities on changing the behavior of their consumer in purchasing patterns, preferences, and timely evaluation of current brand loyalty, analytics is to play a vital role in the functional integration of businesses, whereas capturing operational data, supply chain, customer patterns, and feedbacks need an integrated view for the companies to device the future course of action in product and service design, networking, partnering, acquisition, and offers. It is also helping employees to interpret their performance requirements, and standardizing customer interaction at large to build and sustain genuine customer loyalty.

But the major problem companies are facing today is in terms of traditional capturing, storing and sometimes analyzing data in a solution which although broadens the information about feature business scenarios but is in isolation and are not as productive as to take decisions by its own. There are other challenges in data capturing and storage like it is growing exponentially, further increasing complexity in terms of its diverse and ever-expanding source of collection due to which multiple applications are required to automatically capture store and analyze it. Time constants and the lake of experienced manpower making business analytics a nightmare for many organizations.

Traditional data warehousing lost hope due to its higher cost constraints in terms of hardware and software expenses, even semi and unstructured data were difficult to handle. But even today the changing nature of Technology applications, it’s still like updating and management of data is very complicated.

But Industrial transformation is imperative. Customer access to the global market through internet, has empowered them to choose from multiple choices based on experienced recommendation, and informed feedback from the market, The organizations are compelled to shift their product and service offering, requires new operational model, identify low cost structure opportunities, survive in cut-throat competitive market, while boost productivity which further require informed decision making at the core.

Organization’s business strategy, based on Data analytics which is not required only at the diagnostic level but also at the predictive and prescriptive state of understanding is the key to organization’s future sustainability, profitability, and growth.

MSMEs – THE UNTOLD STORY

Our research on micro small and medium enterprises (MSMEs) indicate that it’s the cash flow management which is the worst affected area for any SMEs in India which is due to multiple reasons. They are often troubled to manage the payment lifecycles under severe competition, commoditization of the products to poor negotiation capability that directly affect the future flow of business, missing consistency, inefficient overspending on pre-defined budgeting of marketing while trying to meet out the stipulated FY targets. delay in payables and receivables create information asymmetry in financial records and books of accounts which further complicate SMEs banking and finance positions. The banks perceive these records as high-level risk and further demand enhanced collaterals for financing despite high performance and proven business models.

Even though SMEs provides the highest rates of employment opportunities, and constitutes over 90% of the total enterprise in our economy, It is still adrift with the quality talent pool for their business. Neither It can afford to provide the higher compensation to the real talent, nor can they commit to the genuinely required infrastructure, career planning, and a growth path to retain them.

Due to which SMEs are prone to weaker market linkages, and at the time of demand disruption in the supply chain, their operations are further corrupted severely as their working capital is stuck in receivables and idle stocks.

Where Research and Development (R&D) is the key to success while handling policies, procedures and process disruptions, while taking innovative steps, accurately analyzing market trends and creating scalable and sustainable changes on demand for the corporate leaders and MNCs in the industry, SMEs struggle to understand these crucial trends of the market, demand disruption etc. on time and get stuck in it.

It further aggravates their problems in terms of poor unmarketable product design, poor quality control, and sub-standard compliance, further compelled to sell their products solely on prices, sometimes generates only single-digit or even negative margins on it. Under such circumstance, SMEs play defensively and does not explore potential markets from different territories, fearing out of illiquid inventory and financial losses.

MSMEs are further choked in maintaining social legislated norms under the umbrella of environment protection, health, and hygiene, social compliances, fair taxation, cashless economy, etc. on the name of diversity and sustainability. These legislations are highly cost consuming, while constraint creating for small enterprises.

Our approach to your business challenges is to map your business processes for industry standards and allocate existing and new resources for the optimum use. We help you innovate and automate your HR, marketing, production and business operations at the core.   

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HUMAN RESOURCE – THE PROVEN KEY

What do you think is going to be the differentiating factor for companies to perform in extraordinary capacity? the so-called Technologies turning around things for one and all. you can take up the example of functional automation, Data Analytics, new operational architecture, etc. whereas everything is getting Technology dependent. Human is the only asset left with the organizations to become a real differentiating factor for scalability and consistent business results. Now it is up to the industry leaders to take a decision on what to adapt and how to use, this technological change at its optimum level so that it can be fully utilized and ripe the actual benefits of it. HR in that sense is going to play a significant role in terms of creating True values for the consumers. Now which are raised to simultaneously understand the context in which it has to operate which can be as diverse as is the economic, social, technological, demographical, environmental, local as well as global levels.

HR strategies are becoming as crucial as the business strategies to regenerate profitable and competitive advantage in the industry. HR also ensures the performance management of the company while creating a strong binding amongst the employees through its engagement model and ensure customer loyalty.  

Organizational design and structure to be aligned, adjust and change along with changing business strategies and the decision making of the stakeholders for attaining the financial objectives, is a key delivery by the HR managers.

Instead of simply focusing on HR policies and procedures while taking care of the employee welfare HR is now aggressively involved in HR automation. Aligning competency level of employees through reskilling and upskilling is becoming critical seeing the industrial upheavals in day to day changing needs of working processes whether you choose supply chain, or customer relationship, etc., authorities based on data simulation and alternate delivery with feedback mechanisms for customized solutions, all needs fresh look on employee competency mapping and change.

Project-based Talent acquisition, and retention through succession planning are becoming the buzzword.

INTEGRATING BUSINESS – IT MIGHTY

Today digital marketing is considered to be one of the most sought-after direct marketing tool for any business to attract the early adopters. across industries, it is a known fact that early adopters are crucial for their business which further creates influencers for volume creation. but when you look for it you find that the data which is in circulation on the internet in which millions of content is getting created daily, The authenticity and the originality of it in question. Digital marketing if used prudently and consistently can become a very strong source to reach the markets worldwide. but to implement that it requires multiple sets of Technical skills and regularity in terms of approaches while developing the credibility on the basis of the original content creation.

Content marketing, social media marketing, Search Engine Optimisation, mobile application development, web application development, web analytics, and email marketing, etc. are some of the tools which are required to implement digital marketing strategy.

We are further involved in business process re-engineering and automation through AI-based SaaS (software as a service) applications. We are also involved in implementing ERP (enterprise resource planning software) and platform-based CRM, project management, e-learning, other membership, and e-commerce sites.

Through our strategic capabilities, along with the amalgamation of technical expertise of our tied-up technology partners, we are confident to deliver the world-class, agile, and lean technology implementation for your business to perform better.