Working for Optimizing Business Performance
Being in business management consulting, We solve business problems in marketability, business operations and supply chain, technology implementation and organizational development through our “CTTO Turnkey Project Framework” for transformation & performance optimization.
NUMBER OF CUSTOMERS SERVED TILL DATE AND COUNTING
on consulting, training, technology and business process outsourcing services alike
Consulting for Sales and Marketing
SELLING IS NOT A CHOICE
Today technology disruption is overlapping industries from unique identity to mix economy whereas a barrier to entry is shrinking at beneath while we are seeing new entrants pacing in from everywhere and defying unique industry standards. So keeping a close eye on selling is not a choice anymore.
Tremendous amount of data analysis, research work, personal experience, and expert observations suggest that whether an Enterprise is an startups or a major player in Enterprising across industries, It struggles to keep the pace of the business and swift change, While it is further challenged to establish consistency in business performance and revenue growth.
Although the struggle lies in many areas but it majorly includes the marketability of its products and services with persistence.
That is why, Marketing has always been a major decision area for the companies to budget, allocate and distribute the cost in business sourcing and create a strong brand around it.
But the complexity is immense and extensive research in this area indicates that multi-channel marketing approach produces about 2 times better results than traditional marketing. It further says that the companies having strong internal sales support
Our consultants at iiConvergence, have strong analytical abilities, tools, relevant experience, and business capabilities to solve your marketability challenges.
CTTO Turnkey Framework
Transforming your business through MARKETING-SMART Consulting in which the broader deliverables are sales process assessment & mapping, market segmentation & territory mapping, marketing system development, engagement, performance and activity innovation, automation, analytics and process outsourcing.
Small and Medium Enterprises (SMEs)
SMEs – THE UNTOLD STORY
Our research on micro small and medium enterprises (SMEs) indicates that it’s the cash flow management which is the worst affected area for any SMEs in India which is due to multiple reasons.
They are often troubled to manage the payment life cycles under severe competition, commodification of the products to poor negotiation capability that directly affect the future flow of business, missing consistency, inefficient overspending on pre-defined budgeting of marketing while trying to meet out the stipulated FY targets.
Delay in payable and receivables create information asymmetry in financial records and books of accounts which further complicate SMEs’ banking and finance positions.
The banks perceive these records as high-level risk and further demand enhanced collateral’s for financing despite high performance and proven business models.
Even though SMEs provides the highest rates of employment opportunities, and constitutes over 90% of the total enterprise in our economy, It is still adrift with the quality talent pool for their business. Neither It can afford to provide the higher compensation to the real talent, nor can they commit to the genuinely required infrastructure, career planning, and a growth path to retain them.
Due to which SMEs are prone to weaker market linkages, and at the time of demand disruption in the supply chain, their operations are further corrupted severely as their working capital is stuck in receivables and idle stocks.
Where as corporate leaders and MNCs are succeeding through Research and Development (R&D) activities, handling policies, procedures and process disruptions, while further taking proactive approach in innovative steps, accurately analyzing market trends and creating scalable and sustainable change.
SMEs struggle to understand these crucial trends of the market demand and economic disruption etc., on time and get stuck in it.
It further aggravates their problems in terms of poor unmarketable product design, poor quality control, and sub-standard compliance, further compelled to sell their products solely on prices, sometimes generates only single-digit or even negative margins on it.
Under such circumstance, SMEs play defensively and does not explore potential markets from different territories, fearing out of ill-liquid inventory and financial losses.
MSMEs are further choked in maintaining social legislated norms under the umbrella of environment protection, health, and hygiene, social compliance, fair taxation, cashless economy, etc. on the name of diversity and sustainability. These legislation are highly cost consuming, while constraint creating for small enterprises.
CTTO Turnkey Framework
Transforming your business through SMEs – PACE & TRANSIT Consulting Programs in which the broader deliverables are feasibility analysis on industrial projects, developing operational efficiency, budgeting and financial risk assessment, marketability, scaling and business systematization through strategy design and innovation.