MARKETABILITY IS NOT A CHOICE
Today, technology disruption is overlapping industries from unique identity to the mixed economy whereas a barrier to entry is shrinking at beneath. The new entrants pacing in from everywhere defying all industry standards.
Even an exceptional product or a service expertise is no more a competitive advantage. The balance in current business era has tilted towards customer’s choice and supplier’s negotiating power.
So to say that an organization, aspiring for consistent growth, simply can’t afford to be complacent now.
Tremendous amount of data analysis, research work, personal experience, and expert observations suggest that whether a company is an startups or an SMEs or an Enterprise, It has to keep pace with the market disruption.
It includes ever changing consumer preferences, stiff competition, and economic upheavals.
Which require new product launch, relaunch of old products, strengthening of supply chain and value proposition for new as well as existing markets.
Marketing is a major decision area for the organizations to budget, allocate and distribute the cost for business sourcing while building a strong sales system around it.
But the complexity is immense and extensive marketing researches clearly indicate that.
What are the apparent sales challenges?
Although multi-channel marketing approach is considered to be producing about 4 times better sales results then any traditional marketing methods but it still need to determine a distinct sales strategy and an active execution which may vary from organizations to organizations.
Your marketing intelligence is still incomplete without talking about developing a sales growth team with a clear vision for it.
Our consultants at iiConvergence, are having strong analytical abilities, tools, relevant experience, and business capabilities to solve your marketability challenges from the scratch.
Go To Market Strategy
It will assess the market positioning of your products and services in your targeted consumers.
It will devise pricing, competency and multi-channel process strategy for sales over marketing implementation.
Multi-Channel Marketing With Sales ROI
It will assess the effectiveness and integration of in-bound and out-bound sales over marketing activities and technology enablers like overall digital marketing.
And it will activate an integrated approach for multi-channel marketing which has the potential to generate 3 times better sales compare to traditional approaches.
Product-Market Fit
Product-market fit signifies that a product or service aligns seamlessly with the needs and demands of its target market. Achieving product-market fit means that customers not only find value in the offering but also become enthusiastic advocates, leading to organic growth and sustained profitability.
Identifying product-market fit requires a deep understanding of customer pain points, continuous iteration, and an unwavering commitment to delivering exceptional value.
Team Building and Binding
Our sales team building and binding approach foster unity and collaboration, igniting synergy for exceptional sales performance.
We deliver it through customized on the job activities, HR process and procedure design with functional trainings to cultivate trust, camaraderies, creating a resilient team that achieves collective success
Distribution Network Development
Distribution network development is a strategic imperative for businesses aiming to expand their reach and maximize market penetration. It involves creating an efficient and reliable infrastructure, partners, distributors and retails to serve end users satisfactorily.
Successful distribution network development hinges on factors like logistics optimization, partner relationships, and technology integration.
Public Relationship (PR) Management
Public Relations (PR) management plays a pivotal role in shaping brand perception and fostering meaningful connections.
Our approach integrates Social Connect through consistent messaging and relationship-building with target audiences and CSR initiatives, aligning brand values with community impact to strengthen public goodwill.
It includes strategic media communication, outreach, event coordination and crisis management to safeguard brand reputation, making PR a key pillar of our engagement strategy.
Contextual Digitization Marketing
It integrates data-driven strategies with creative content to optimize customer engagement, lead generation, and conversion.
By leveraging tools such as search engine optimization (SEO), social media marketing, email campaigns, and targeted advertising, digital marketing enhances brand visibility and supports strategic decision-making.
INDUSTRIES WE SERVE
- Agriculture & Allied Industries
- Auto Components
- Automobiles
- Construction
- Chemicals
- Consumer Durables
- Ecommerce
- Education and Training
- Electronics system design and manufacturing
- Engineering and capital goods
- Financial Services (NBFC)
- FMCG
- Gems and Jewellery
- Healthcare
- Infrastructure
- IT, ITeS, & BPM
- Manufacturing
- Media and Publishing
- Medical devices
- Packaging
- Pharmaceuticals
- Real Estate
- Retail
- Services
- Textiles and Apparel
- Tourism and Hospitality
- Small & Medium Enterprises (SMEs)
CTTO Turnkey Framework
OPTIMIZE SALES
We at iiConvergence, work with SMEs which struggles in sales and marketing management.
We deliver it through go to market strategy, product-market fit, multi-channel marketing system development, performance management, distribution channel development, budgeting and sales ROI by our flagship CTTO turnkey framework called MarketSmart.
