Marketability – Go To Market Strategy
MARKETABILITY IS NOT A CHOICE
Today technology disruption is overlapping industries from unique identity to mix economy whereas a barrier to entry is shrinking at beneath while we are seeing new entrants pacing in from everywhere and defying unique industry standards. So keeping a close eye on selling is not a choice anymore.
Tremendous amount of data analysis, research work, personal experience, and expert observations suggest that whether an Enterprise is an startups or a major player in Enterprising across industries, It struggles to keep the pace of the business and swift change, While it is further challenged to establish consistency in business performance and revenue growth.
Although the struggle lies in many areas but it majorly includes the marketability of its products and services with persistence.
That is why, Marketing has always been a major decision area for the companies to budget, allocate and distribute the cost in business sourcing and create a strong brand around it.
But the complexity is immense and extensive research in this area indicates that multi-channel marketing approach produces about 4 times better results than traditional marketing. It further says that the companies having strong internal sales support generate 3 times better sales conversion.
Our consultants at iiConvergence, have strong analytical abilities, tools, relevant experience, and business capabilities to solve your marketability challenges.
CTTO Turnkey Framework
Transforming your business through MARKETING-SMART Consulting in which the broader deliverables are sales process assessment & mapping, market segmentation & territory mapping, marketing system development, engagement, performance and activity innovation, automation, analytics and process outsourcing.