Sales over marketing
MARKET SMART
MarketSmart is our flagship CTTO turnkey consulting framework for developing “Sales over Marketing Strategy” for SMEs who are underperforming in sales management.
We also work for SMEs who aspire for bigger market share and leadership.
MARKETABILITY IS NOT A CHOICE
Today technology disruption is overlapping industries from unique identity to mix economy whereas a barrier to entry is shrinking at beneath.
New entrants pacing in from everywhere defying all industry standards. And that is why active selling is a must and not a choice anymore.
Tremendous amount of data analysis, research work, personal experience, and expert observations suggest that whether a company is an startups or an SMEs or an Enterprise, It has to keep pace with the market disruption.
It includes ever changing consumer preferences, stiff competition, and economic upheavals.
Which require new product launch, relaunch of old products, strengthening of supply chain and value proposition for new as well as existing markets.
Marketing is a major decision area for the organizations to budget, allocate and distribute the cost for business sourcing while building a strong sales system around it.
But the complexity is immense and extensive marketing researches clearly indicate that.
What are the apparent sales challenges?
Although multi-channel marketing approach is considered to be producing about 4 times better sales results then any traditional marketing methods but it still has distinct sales strategy and active execution which varies from organization to organization.
Your marketing intelligence is still incomplete without talking about developing a sales growth team with a clear vision for it.
Our consultants at iiConvergence, are having strong analytical abilities, tools, relevant experience, and business capabilities to solve your marketability challenges from the scratch.
Go To Market Strategy Design
It will assess the market positioning of your products and services in your targeted consumers.
It will devise pricing, competency and multi-channel process strategy for sales over marketing implementation.
Multi-Channel Marketing With Sales ROI
It will assess the effectiveness and integration of in-bound and out-bound sales over marketing activities.
And it will activate an integrate approach for multi-channel marketing which generates 3 times more sales compare to traditional approach.