Marketing Consulting
Marketability – Proven ways to sale manifolds

MARKETABILITY IS NOT A CHOICE

Today, technology disruption is overlapping industries from unique identity to the mixed economy whereas a barrier to entry is shrinking at beneath. The new entrants pacing in from everywhere defying all industry standards.

Even an exceptional product or a service expertise is no more a competitive advantage. The balance in current business era has tilted towards customer’s choice and supplier’s negotiating power.

So to say that an organization, aspiring for consistent growth, simply can’t afford to be complacent now.

Tremendous amount of data analysis, research work, personal experience, and expert observations suggest that whether a company is an startups or an SMEs or an Enterprise, It has to keep pace with the market disruption.

It includes ever changing consumer preferences, stiff competition, and economic upheavals.

Which require new product launch, relaunch of old products, strengthening of supply chain and value proposition for new as well as existing markets.

Marketing is a major decision area for the organizations to budget, allocate and distribute the cost for business sourcing while building a strong sales system around it.

But the complexity is immense and extensive marketing researches clearly indicate that.

What are the apparent sales challenges?

  • What Is The Go To Market Strategy For customer acquisition Successfully?
  • How To Build A Consistent System For Accurate Sales Forecasting?
  • How to enable a multi-channel marketing system for competitive advantage?
  • How to understand ever fluctuating consumer preference and buying habits and adapt swift changes?
  • How to budget limited resources to counter market competition?¬†
  • how to build and bind a sales team to achieve YOY sales targets?
  • what is the value proposition for market differentiation?
  • How To Create A Long-Lasting Product and service Affiliation¬†to pivot and change?

Although multi-channel marketing approach is considered to be producing about 4 times better sales results then any traditional marketing methods but it still need to determine a distinct sales strategy and an active execution which may vary from organizations to organizations.

Your marketing intelligence is still incomplete without talking about developing a sales growth team with a clear vision for it.

Our consultants at iiConvergence, are having strong analytical abilities, tools, relevant experience, and business capabilities to solve your marketability challenges from the scratch.  

Go to market strategy

Go To Market Strategy

It will assess the market positioning of your products and services in your targeted consumers.

It will devise pricing, competency and multi-channel process strategy for sales over marketing implementation.

Multi-channel marketing system
Multi-channel marketing system

Multi-Channel Marketing With Sales ROI

It will assess the effectiveness and integration of in-bound and out-bound sales over marketing activities and technology enablers.

And it will activate an integrated approach for multi-channel marketing which has the potential to generate 3 times better sales compare to traditional approaches.

scalability and sales growth
scalability and sales growth

Product-Market Fit

Product-market fit signifies that a product or service aligns seamlessly with the needs and demands of its target market. Achieving product-market fit means that customers not only find value in the offering but also become enthusiastic advocates, leading to organic growth and sustained profitability.

Identifying product-market fit requires a deep understanding of customer pain points, continuous iteration, and an unwavering commitment to delivering exceptional value.

Team building

Team Building and Binding

Our sales team building and binding approach foster unity and collaboration, igniting synergy for exceptional sales performance.

We deliver it through customized on the job activities, HR process and procedure design with functional trainings to cultivate trust, camaraderies, creating a resilient team that achieves collective success

product-market fit

Distribution Network Development

Distribution network development is a strategic imperative for businesses aiming to expand their reach and maximize market penetration. It involves creating an efficient and reliable infrastructure, partners, distributors and retails to serve end users satisfactorily.

Successful distribution network development hinges on factors like logistics optimization, partner relationships, and technology integration.

bearded men in black suit doing handshake while looking at each other
Consultation for franchising

Franchisee Development

Consultation for franchisee development involves providing guidance and support to businesses looking to establish and grow their franchise network.

This can include services such as market research, franchisee operations, training and support, and ongoing franchise management.


INDUSTRIES WE SERVE

  • Agriculture & Allied Industries
  • Auto Components
  • Automobiles
  • Banking
  • Biotechnology
  • Construction
  • Chemicals
  • Consumer Durables
  • Ecommerce
  • Education and Training
  • Electronics system design and manufacturing
  • Engineering and capital goods
  • Financial Services
  • FMCG
  • Gems and Jewellery
  • Healthcare
  • Infrastructure
  • Insurance
  • IT & BPM
  • Manufacturing
  • Media and Entertainment
  • Medical devices
  • Pharmaceuticals
  • Real Estate
  • Retail
  • Science and Technology
  • Services
  • Telecommunication
  • Textiles and Apparel
  • Tourism and Hospitality
  • Small & Medium Enterprises (SMEs)

CTTO Turnkey Framework

OPTIMIZE SALES

We at iiConvergence, work with SMEs which struggles in sales and marketing management.

We deliver it through go to market strategy, product-market fit, multi-channel marketing system development, performance management, distribution channel development, budgeting and sales ROI by our flagship CTTO turnkey framework called MarketSmart.

business optimization
business optimization
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