CTTO Turnkey Framework

MARKET– SMART

Opening up your full marketability, ending inconsistent sales, & integrating your marketing efforts with it is the key to exponential sales growth, beating competition, and multiplying your revenue. It’s attainable only through our proven MarketSmart – CTTO turnkey consulting framework – the proven ways to sell manifolds.

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Marketability is not a choice anymore.

Today, as technology disruption has overlapped Industries from a unique position in the mixed economy, the barrier to entry is shrinking. New entrants are pacing in from everywhere, defying all industry standards. Even an exceptional product or a service expertise is no longer a competitive advantage. The balance in the current business era has tilted solely towards the customer’s choice and the supplier’s negotiating power. Now, an organization aspiring to consistent growth can’t afford to be complacent in its sales and marketing efforts, its marketability.

A tremendous amount of data analysis, research, personal experience, and expert observations suggest that whether a company is a startup, an SME, or an Enterprise, it has to keep pace with market disruption. It adds ever-changing consumer preferences, stiff competition, and socio-economic upheavals.

This requires companies to launch new products, relaunch old ones with new features, strengthen their supply chain, and value proposition for existing as well as new markets. Sales and Marketing is a major decision area for organizations to budget, allocate, and distribute the cost for business sourcing while building a strong system around it. The complexity is immense, and extensive sales and marketing researches indicate the same.

Mentioned below are some of the key questions to address across sales and marketing challenges.

Key Questions to Address Across Sales and Marketing!

There is a multi-channel marketing approach that all consulting firms confirm in their findings produces about 4 times better sales results than any traditional marketing methods, but it still needs a distinct sales strategy, contextual understanding, system development, and active execution, which may vary from industry to industry and organization to organization.

Your marketing intelligence is still incomplete without talking about binding, nurturing, and retaining a sales team with a clarity of vision, accessibility of the market, and proper communication for it. Our consultants at iiConvergence, have strong analytical abilities, business tools, domain expertise, and business capabilities to solve your marketability challenges from scratch in the form of turkey project consulting framework.

MarketSmart is not another “consulting” service or business toolkit; it’s an end-to-end marketability growth engine.

While others focus on isolated marketing tasks or push generic sales frameworks, MarketSmart brings together Market Understanding and positioning, go-to-market strategy, branding and communication, customer experience and engagement, project selection and execution, and handles public relations.

KPIs before v/s after Implementation

• More Leads Turned into Customers
  Conversion rate more than doubled from 8% to 18%.
• Getting Customers Became Cheaper
  Acquisition cost dropped from ₹12K to ₹8K.
• Sales Jumped Big
  Monthly revenue grew from ₹50L to ₹75L.
• Deals Got Bigger
  Average deal size went up from ₹25K to ₹32K.
• Faster Closures, Happier Customers
  Sales cycle shortened, and retention improved from 62% to 78%.

Market Understanding & Positioning

Many organizations face unclear market boundaries, weak segmentation, and undifferentiated value propositions, leading to wasted resources, pricing pressure, and missed growth opportunities. These pain points leave businesses reactive to competition and shifting customer needs.

Through Market Understanding & Positioning, we redefine markets, identify high-value segments, and shape unique value propositions. With competitor insights and trend monitoring, clients achieve sharper positioning, stronger differentiation, and the agility to capture opportunities—driving sustainable growth.

Go to Market Strategy

Many businesses struggle with unclear go-to-market strategies, poor sales readiness, and weak product-market fit. Common pain points include ineffective pricing, misaligned channels, low-quality leads, and broken conversion processes, resulting in high acquisition costs, missed revenue targets, and slow market penetration.

Through Go-to-Market Strategy, we equip organizations with the right pricing models, optimize sales readiness, and align offerings to customer needs. By strengthening channel strategy, enhancing lead generation, and streamlining conversions, clients achieve faster market adoption, improved win rates, and scalable revenue growth.

Branding and Communication

Many organizations face inconsistent messaging, low brand visibility, and weak alignment between sales and marketing. These gaps create customer confusion, dilute brand impact, and result in poor marketing ROI, leaving businesses unable to build trust or convert awareness into growth.

Through Branding & Communication, we establish clear and consistent messaging, enhance brand visibility, and align sales with marketing efforts. By measuring and optimizing ROI, clients achieve stronger market presence, better customer engagement, and a unified brand voice that drives sustainable business impact.

Customer Experience and Engagement

Many organizations struggle with fragmented customer journeys, siloed channels, and weak onboarding processes. Pain points include poor integration of marketing systems, inconsistent omni-channel presence, low engagement in campaigns, and ineffective relationship management, leading to churn, missed upselling opportunities, and weak market networks.

Through Customer Experience & Engagement, we integrate multi-channel systems, establish a strong omni-channel presence, and design effective onboarding and feedback loops. By optimizing engagement campaigns, strengthening relationships, and building robust distribution networks, clients achieve higher customer retention, deeper loyalty, and scalable long-term growth.

Project Selection & Implementation

Many organizations face challenges in selecting the right projects, setting realistic goals, and allocating resources effectively. Pain points include poor forecasting, unclear milestones, inefficient budgeting, weak performance tracking, and underutilization of technology, resulting in delays, cost overruns, and suboptimal ROI on capital employed.

Through Project Selection & Management, we enable precise forecasting, goal setting, and milestone planning. By aligning budgeting with resource allocation, strengthening performance management, fostering team collaboration, and leveraging digital tools for automation, clients achieve higher efficiency, stronger project outcomes, and improved returns on investment.

Public Relationship (PR) Management

Public Relations (PR) management plays a pivotal role in shaping brand perception and fostering meaningful connections. Our approach integrates Social Connect through consistent messaging and relationship-building with target audiences, as well as CSR initiatives, aligning brand values with community impact to strengthen public goodwill.

It includes strategic media communication, outreach, event coordination and crisis management to safeguard brand reputation, making PR a key pillar of our engagement strategy.

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