Retailers'PRIDE
Organize Retail
Merchandising and Assortment
- Store layout design and visual merchandising
- Category Management
- Product presentation and Shelf space allocation
- Selection of right assortment and managing assortment with consistency
- Inventory management
Retail Tracking and Customised Research
- Retail indexing in conjunction with quantitative and qualitative customized research
- Understanding consumer behavior, market trends, and product lifecycle to create an optimal product mix.
- Product portfolio and pricing analysis
- Retail mix analysis
- Private labeling strategy
- Business modeling, demand forecasting, budgeting, ROI, and resource allocation
Organized Retail Sales and Distribution
- Team Deployment, Training, and Employee Performance Management
- Establish and manage interdependence between Demand and supply
- Prioritization and measurement
- Develop and maintain sales and distribution network
- Trade marketing
- Promotion via in and off store media
Omni-Channel Presence via Digitization
- Model of Engagement: third party outsourcing or self-learning support
- Integrating online and offline channels for seamless experience
- Working on social media activation, creativity, customer awareness, advertising and lead generation
- Customer relationship management
- Tie-ups for online point of sales via channel partners management
- Technology Implementation support
types of Retailers
"Food retail is the sale of food products to consumers. It encompasses a wide range of businesses, from small corner stores to large supermarkets and hypermarkets. Food retailers play a crucial role in the global food supply chain, connecting producers with consumers and ensuring the availability of a diverse range of food products."
Food retail
Beverages, dairy, confectionary, cereals etc.
"Clothing and footwear retail encompasses the sale of products designed to cover the body, provide warmth, and express personal style. This sector includes a wide range of items such as apparel (shirts, pants, dresses, suits), accessories (hats, scarves, belts), and footwear (shoes, boots, sandals). Clothing and footwear retailers cater to diverse customer needs and preferences, offering products for various occasions, age groups, and body types."
clothing and footwear
men wear, women wear, kids wear etc.
"Home appliances and durables are essential products that enhance the comfort, convenience, and efficiency of daily life. They include a wide range of items such as refrigerators, washing machines, stoves, televisions, computers, and furniture. These products are designed to perform specific tasks, improve living standards, and save time and energy. The home appliances and durables market is constantly evolving, with new technologies and innovative features being introduced regularly."
home appliances and durables
TV, Freeze, Press, Refrigerator, computer, toaster, kettle, microwave, blender
"Automotive retail encompasses the sale of new and used vehicles, as well as related products and services. This sector includes car dealerships, auto parts stores, and service centers. Automotive retailers play a vital role in the transportation industry, providing consumers with a wide range of vehicle options and supporting services such as financing, insurance, and maintenance."
AUTOMOTIVES
two and four wheeler dealers, auto-parts stores, service centers etc.
"Personal and home care encompasses a wide range of products and services designed to maintain personal hygiene, health, and well-being, as well as to keep living spaces clean and comfortable. This category includes products such as toiletries, cosmetics, cleaning supplies, laundry detergents, and air fresheners. Personal and home care products are essential for maintaining a healthy and pleasant living environment."
PERSONAL AND HOME CARE
cosmetics, fragrance, skincare, hair care, oral care, deodorants, shaving, and fragrances, surface cleaners, dishwashing detergents, laundry detergents, air fresheners, and soaps and shampoos
"Building materials and household goods retail encompasses the sale of products used in construction, home improvement, and everyday living. This sector includes a wide range of items such as lumber, hardware, plumbing supplies, electrical components, kitchen appliances, furniture, and home decor. Building materials and household goods retailers serve both professionals in the construction industry and individual consumers seeking to renovate, repair, or maintain their homes."
building material and household goods
doors, walls, ceilings, windows, concrete, cement, steel, electrical material, sanitary ware, furnishings, decorative accessories, and home decor
"Luxury and fashion retail encompasses the sale of high-end products and brands that are characterized by their quality, craftsmanship, exclusivity, and often, higher price points. This sector includes luxury fashion items such as designer clothing, handbags, shoes, and accessories, as well as luxury goods like watches, jewelry, and fine art. Luxury and fashion retail is often associated with prestige, status, and a certain lifestyle."
Luxury and fashion
Gems and Jewelry, Beauty products, designer cloths, boutiques
Frequently asked questions
The success ratio of the retailer is very poor.
In India, still there are 70 to 75% of the retailers come under unorganized retail sector which is quite a risky proposition. And their chance for survival is quite critical under the prevailing circumstances.
The key reasons identified for the retailer’s failure are
- Stiff competition from organized retail
- Inefficient operational knowhow compare to organized retailers
- Lack of standardization
- Limited scale and bargaining power
- Limited marketing and branding knowhow
- Poor control over product/service categories, inventory mgmt, stocks, and supply chain
- Financial constraints
Retailer’s failure is apparent to be lied in it while belonging to an unorganized retail category in the segment. A step by step process to overcome these challenges and strategically enter into an organized retail is the only way to be successful in the retail ventures.
Through our timely consultation, we work with you to build an ecosystem of an organised retailer in your retail venture. It is boardly in four area of business where the organized retail belong…
- Merchandising and Assortment
- Timely Retail tracking and sharing customized research
- Organized retail sales and distribution
- Digitization via Omni-channel presence
iiConvergence is a management consulting firm for business optimization. We are iiConvergence work with SMEs which struggles in business operations and sales.
To avail our Retailers’PRIDE consulting services, you can enquire for our yearly subscription model for working together.